Starbucks welcomes the Chinese New Year with the Year of the Dog!
Look how cute the merchandise are! Starting Tuesday – January 9, 2018, new drinks and food items will be available.
Press Release
Exciting flavors are brewing at Starbucks in 2018
As we welcome 2018, festivities continue on at Starbucks.
The coffee brand hypes up the celebration for its 20th anniversary, with decadent servings of flavor and a variety of exciting on the menu.
Starbucks is complementing its signature Espresso Roast with sophisticated flavors like salted caramel and Okinawa brown sugar, expertly crafted into an assortment of beverages.
Starting January 9, Starbucks mixes in one of Japan’s most popular culinary ingredients, the Okinawa Brown Sugar, to create OkinawaBrown Sugar Latté. The elegant drink highlights the hint of molasses found in the sugar and fuses in light caramel for aless sweet, coffee forward drink.
A returning favorite, the Salted Caramel Mocha Crumble, combines deep chocolate and espresso flavors with toffee nut syrup, layered with a delicious combination of whipped cream and caramel sauce. The beverage is topped with a blend of turbinado sugar and sea salt for a perfect sweet and savory taste.
“We love to constantly surprise our customers with new flavor combinations. This season’s beverages complement our signature Starbucks Espresso and whisks in premium ingredients, like Okinawa brown sugar from Japan, for a modern twist.” said Keith Cole, head of marketing for Starbucks Philippines
Starbucks treats for the New Year
Apart from the double offer of flavor innovations, Starbucks also gives a preview of the fun that 2018 has to offer.
For one, the adorable barista bear collectible has two new looks for the upcoming season. The 20th AnniversaryBearista Bear wears the classic black apron with the 20th anniversary logo of Starbucks Philippines. The Bearista Bear also dons a Philippine Flag inspired Frappuccino® pin. On the other hand, the Bearista Bear Dog is all about the onset of the Lunar New Year.
Collectors will enjoy the pup illustrations on the Lunar New Year merchandise as it highlights this year’s Chinese zodiac which is the Earth Dog. With these specially-designed tumblers, mugs, and Starbucks Card, coffee fans and dog lovers alike have something incredible to look forward to.
As 2018 is a special year for Starbucks Philippines, the coffee brand goes all out for its big 20th anniversary treats. Starbucks Kape Vinta Card holders will earn the chance to win one of the 20 Starbucks for a Month and 20 Starbucks for a Year, when they activate their card anytime in January. Winners of these big anniversary treats will be announced on January 22 for the Starbucks for a Month, and February 12 for the Starbucks for a Year.
Don’t miss out on the many, flavorful surprises from Starbucks. Grab their new signature espresso beverages in all Starbucks stores. Find out more on how to savor your coffee and the best of 2018 by visitingwww.facebook.com/StarbucksPhilippines/.
