Press Release
BURGER KING: GRILL AND CHILL COOKOUT
What makes a great burger? What elements do one look for to determine the best on their radar? By spending an afternoon with Burger King, we’ll find out why their burgers are definitely #MARKSBETTER.
Sam YG and Tom Rodriguez interview the winner of the International Whopper Challenge Edward Vergara
(Record time of 12 seconds assembly of a Whopper).
On September 1, 2015, Burger King pays ode to the Whopper with their very own Grill and Chill Cookout. On this day, The Choice 2015 winner for Favorite Fast Food Burger, reintroduces the Whopper by celebrating the importance of grill marks in searing and sealing the flavor of Burger King’s signature burger. By locking in that delicious, authentic beef flavor, they come to a characteristic that sets them apart from other burger chains.
Just as Tom looks for marks that distinguish real first-rate quality from the rest, be it with friends, good art, love, he also looks for marks when it comes to his burger. This is because these marks are assurance that he gets the best: true beef taste in every bite. As the only chain that makes flame-grilled burgers—burgers with the marks of superb quality, Burger King assures its guests that they only taste top-notch.
Through this intimate backyard barbeque transformation of Burger King’s Tiendesitas Branch, invitees enjoyed an afternoon of grillin’ and chillin’ to get to know the secrets behind the flame-grilled burger. It was also a great way to catch up with Tom, his latest projects, and why he took on this newest venture. “I like authenticity—staying true to yourself, being honest,” he says. And that is what the Whopper is all about: an honest-to-goodness flame-grilled burger that is made of 100% beef, is juicy, satisfying and will leave you wanting more!
There’s definitely no other burger like the Whopperwith itssavory flame-grilled beef patty topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a soft sesame seed bun. Enjoy a #MARKSBETTER burger at Burger King, grab a Whopper, savor that true beef taste and scream, “#MARKSBETTER and #MARKSMASARAP nga!”
(L to R: Luis Velasco – Marketing Head, Jo Anne Ingalla – Senior Brand Manager, Leila Acosta – Network and Business Development Head, Sam YG, Joan Aquino – General Manager, Tom Rodriguez, Tony Wenceslao – HR Head, Mark San Joaquin – Operations Manager, and Chris Punsalan – Brand Manager)
